cnbc's mandy drury is here with what's moving your money. "the wall street journal" reports that worried companies are scrambling to meet changing demand. >> yeah. you're absolutely right, chris. lots of retailers in fact are really trying to adjust to this brave new world if you like. we've got consumers like us. we've all got smaller pay checks right? the 2% payroll tax hike. i think hurts a household with $65,000 in annual income about $1,300 this year. so that's real money. we've got gasoline prices which have jumped nearly 50 cents a gallon in the past month alone. so you've got companies like walmart stocking more of its shelves with cheaper products and smaller sized packages of everything from toilet paper to snacks to diapers you name it, daily necessities. also burger king is cutting its whopper junior sandwich to $1.29 from about $2 and focusing its ads on its value menu items rather than higher priced salads or smoothies and also kraft and meat supplier tyson foods introducing more lower priced products to help restaurants and su